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AI Search

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AI Search is a concept used to describe how AI-mediated retrieval systems select, synthesize, and cite information.

🧠 Full Definition

AI Search refers to AI-mediated retrieval behavior best understood in relation to Agentic Search, AI Overview, Answer Synthesis, and Citation Surface. It helps explain why retrieval behavior can differ from rankings and why citation patterns form.

💡 Why It Matters

  • It explains why retrieval and citation behavior differs from ranking behavior.
  • It helps predict which content is reused by AI systems.
  • It provides language for understanding AI-mediated visibility.

⚙️ How It Works

  • Systems retrieve information based on semantic relevance and confidence.
  • Repeated reuse reinforces preferred phrasing and sources.
  • Citation and paraphrasing stabilize retrieval behavior over time.

🗣️ In Speech

“AI Search is one of those concepts that makes more sense once you see how the system actually behaves.”

🔗 Related Terms

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