Click-Through Rate

Click-Through Rate is a user-behavior or performance metric used to interpret engagement and visibility outcomes.

🧠 Full Definition

Click-Through Rate is a metric whose interpretation is best understood in relation to Click, Click Suppression, Attribution Loss, and Ranking Traffic Divergence. It helps interpret engagement patterns and diagnose why performance signals may mislead.

💡 Why It Matters

• It helps diagnose engagement and performance patterns beyond raw traffic.
• It explains why reported metrics may diverge from business outcomes.
• It provides context for interpreting measurement limitations.

⚙️ How It Works

• The metric is derived from observed user interactions and system logging.
• Aggregation and sampling can affect how the signal is interpreted.
• Contextual factors influence how the metric should be read.

🗣️ In Speech

“Click-Through Rate is one of those concepts that makes more sense once you see how the system actually behaves.”

🔗 Related Terms

• Click
• Click Suppression
• Attribution Loss
• Ranking Traffic Divergence

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