Impression Inflation

Impression Inflation is a user-behavior or performance metric used to interpret engagement and visibility outcomes.

🧠 Full Definition

Impression Inflation is a metric whose interpretation is best understood in relation to Impression, Search Visibility Metric, Click Through Rate, and Ranking Traffic Divergence. It helps interpret engagement patterns and diagnose why performance signals may mislead.

💡 Why It Matters

• It helps diagnose engagement and performance patterns beyond raw traffic.
• It explains why reported metrics may diverge from business outcomes.
• It provides context for interpreting measurement limitations.

⚙️ How It Works

• The metric is derived from observed user interactions and system logging.
• Aggregation and sampling can affect how the signal is interpreted.
• Contextual factors influence how the metric should be read.

🗣️ In Speech

“Impression Inflation is one of those concepts that makes more sense once you see how the system actually behaves.”

🔗 Related Terms

• Impression
• Search Visibility Metric
• Click Through Rate
• Ranking Traffic Divergence

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