Keyword

Keyword is an analytical concept used to interpret how SEO performance and visibility are evaluated.

🧠 Full Definition

Keyword is an analytical concept whose interpretation is best understood in relation to Keyword Research, Search Intent, Keyword Difficulty, and Keyword Cannibalization. It helps interpret engagement patterns and diagnose why performance signals may mislead.

💡 Why It Matters

• It helps diagnose engagement and performance patterns beyond raw traffic.
• It explains why reported metrics may diverge from business outcomes.
• It provides context for interpreting measurement limitations.

⚙️ How It Works

• The metric is derived from observed user interactions and system logging.
• Aggregation and sampling can affect how the signal is interpreted.
• Contextual factors influence how the metric should be read.

🗣️ In Speech

“Keyword is one of those concepts that makes more sense once you see how the system actually behaves.”

🔗 Related Terms

• Keyword Research
• Search Intent
• Keyword Difficulty
• Keyword Cannibalization

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