SERP Volatility

SERP Volatility is a concept used to describe how results are presented and how visibility is distributed on the SERP.

🧠 Full Definition

SERP Volatility refers to the degree of change in the presentation and ranking of result formats on Search Engine Results Pages, and is best understood in relation to Search Engine Results Page, SERP Feature, Result Deduplication, and AI Overview. It helps explain how result formats change clicks, attribution, and overall visibility.

💡 Why It Matters

• It explains how visibility is redistributed across result types.
• It helps account for changes in click behavior and attribution.
• It clarifies why rankings alone no longer predict traffic.

⚙️ How It Works

• Result presentation influences user attention and interaction.
• Different formats redistribute clicks and engagement.
• System testing and updates adjust how results are displayed.

🗣️ In Speech

“SERP Volatility is one of those concepts that makes more sense once you see how the system actually behaves.”

🔗 Related Terms

• Search Engine Results Page
• SERP Feature
• Result Deduplication
• AI Overview

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